Time to Up Your Game!

ABM Expert Program

Public Class

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Because ABM is changing at the pace of buyers and markets, practitioners need more than “one and done” methodology and certification.

Join us for “under-the-hood” training with a peer group of experienced ABMers for practical applications, new ideas, how-to discussions, and tools / templates.

Participants must have a foundational ABM Certification in order to be eligible for the ABM Graduate School. Prior ABM Certifications such as Momentum ITSMA, Demandbase, terminus, 6sense, Rollworks, SiriusDecisions, and others.

Program Benefits

  • Gain practical and implementable approaches to "level-up" your ABM Plans
  • Expand from ABM methodology certification training to "how to" examples and ideas
  • Improve alignment of marketing & sales strategies and tactics
  • Leverage both external and internal best practices and get “under-the-hood”
  • Designed to deliver value to both experienced and newly certified ABM marketers
  • Customize a program for your organization’s ABM program and team

ABM Expert Program Topics

  • One-to-One Deep Dive: Strategies & Tactics
  • One-to-Few Deep Dive: Strategies & Tactics
  • Developing a Strategy Using Research Tools
  • Recruiting the C-Suite: Strategies & Tactics
  • ABM Strategy with Flight Plans and Pipeline
  • ABM and Sales Account Planning Integration
  • Building Engaging Client Experiences
  • ABM Innovation

Program Includes

Interactive Virtual Sessions
E-books
Final Test

Session Dates

Tuesday, September 10, 2024, 10:00 – 12:00 PM EST

Thursday, September 12, 2024, 10:00 – 12:00 PM EST

Tuesday, September 17, 2024, 10:00 – 12:00 PM EST

Thursday, September 19, 2024,10:00 – 12:00 PM EST

What People Are Saying

“One of the most valuable contributions to our ABM community is the continuous education. I personally found great value in the Grad School sessions."

- Senior ABM Top Account Field Marketer

"I would highly recommend the Knowledgence ABM Graduate School for anyone who has been certified in Account-Based Marketing and is looking to dive deeper into the principles and future of ABM.  This program added so much value to our existing ABM plans and sparked countless ideas for future applications of our tactics and messaging. Our team left invigorated and ready to put these lessons into action across our organization."

- Alison Fehr, Director, Account-based Marketing, RQI Partners

"This program was full of real-life examples that could easily be transferred and applied to other organizations. I left with close to 20 pages of notes with ideas to implement, including effectively measuring the impact of ABM, applying 1:1 strategies to 1:few clusters, and organizing our overall program for success."

- Global ABM Manager
Individual ABMer

ABM Expert Program

$2,500.00
Register Now
Corporate Teams

ABM Expert Program

$2,250.00
Reserve Now

*minimum of 5

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